Parcel Africa

Product Design

Product Design

Product Design

SaaS

SaaS

SaaS

Integrating businesses into rich networks of delivery agents across Africa.

Services

Product Design, Strategy, Branding, No-Code Development, Product Management

Services

Product Design, Strategy, Branding, No-Code Development, Product Management

Services

Product Design, Strategy, Branding, No-Code Development, Product Management

Stack

Framer, Figma, Adobe CC

Stack

Framer, Figma, Adobe CC

Stack

Framer, Figma, Adobe CC

Timeline

2022 - 2024

Timeline

2022 - 2024

Timeline

2022 - 2024

Overview

Parcel Africa is our innovative solution designed to tackle the fragmented and inefficient last-mile logistics landscape in Africa. By digitally connecting small businesses with a vast network of local delivery companies, Parcel Africa makes commerce logistics seamless, accessible, and affordable.

Problem Statement

Traditional delivery for commerce in Africa is broken. Key issues include:

➊ Fragmented Networks: Many local delivery companies—often operating without any online presence—make it challenging for businesses to reliably access and manage their services.

➋ Inefficient Processes: Manual systems (pen & paper, phone calls, WhatsApp messages) lead to slow, unpredictable delivery operations.

➌ Limited Market Access: Small logistics providers struggle to reach a broader clientele, while merchants face high costs and unreliable service options.

➍ Lack of Transparency: Merchants have little visibility into the delivery process, resulting in poor customer satisfaction and operational inefficiencies.

Our Approach

Parcel Africa was conceived to address these challenges through a comprehensive digital platform that unifies the logistics ecosystem. Our process involved:

❋ Unified Digital Network: Parcel Africa brings small logistics companies online, providing them with the tools to manage orders, track deliveries, and optimize routes—all in one centralized platform.

❋ Seamless Integration for Merchants: Through our merchant app and social media bots, SMEs can access a reliable network for shipping their products, eliminating the need for cumbersome directories and multiple contact points.

❋ Flexible Business Models: We’re experimenting with PAYU/subscription models where logistics companies pay a commission or subscription fee, and merchants enjoy a cost-effective, predictable service model.

❋ Scalable Expansion: Designed as a hub-and-spoke network, our solution is easily expandable from cities like Kano to Lagos and beyond, enhancing cross-regional commerce logistics.

Research

✦ User Research & Market Analysis: We engaged with over 6,000 social and e-commerce SMEs and examined local delivery companies—up to 500 in Nigeria alone—to understand their pain points.

✦ Pilot Testing in Kano: Our initial experiments in Kano demonstrated tangible improvements, with 20 active merchants processing 32 orders per week alongside 5 logistics partners.

Development

✦ Agile Development & Iteration: Collaborated closely with engineering teams using agile methodologies, balancing feature prioritization and rapid iteration based on continuous feedback.

✦ Delivery & Handoff: Streamlined the transition from design to development with robust handoff processes, ensuring consistency across platforms and maintaining alignment between design and product objectives.

Outcomes

✦ Successful Pilot: In Kano, the platform operated for 6 months, onboarding 20 active merchants, processing 32 orders per week, and partnering with 5 logistics companies.

✦ Validated Business Model: Demonstrated strong demand from small businesses and logistics partners, setting the stage for scalable expansion across key African markets.

Market Opportunity & Impact

With Africa’s e-commerce market projected to triple in the coming years, Parcel Africa is well-positioned to capture a significant share of the logistics spend. By digitizing operations and building a cohesive network, we empower both logistics companies and merchants to drive growth, reduce operational costs, and improve service reliability.

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects, mentoring, just chatting or playing chess.

Contact Me

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects, mentoring, just chatting or playing chess.

Contact Me

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects, mentoring, just chatting or playing chess.

Contact Me